YouTube on Monday indicated lower prices on YouTube TV plans that will allow subscribers to better tailor their plans to their own interests in areas such as sports, news, and entertainment. The company says it will offer more than 10 different plans to choose from, all priced below the $82.99 per month basic YouTube TV plan with access to more than 100 networks. The new plans will start rolling out this week.

While that main plan won’t go away, the new plans will allow customers to choose what’s most important and what they can do without paying for cost savings.

Among the new plans are a $64.99 per month Sports plan, a Sports + News plan for $71.99 per month, a less expensive Entertainment plan for $54.99 per month, and a $69.99 per month News + Entertainment + Family plan, which includes children’s content.

Sports plans include all major broadcasters, including networks such as FS1, NBC Sports Network, all ESPN networks, and ESPN Unlimited. This plan is $18 cheaper per month than the basic plan.

YouTube TV news channels include CNBC, Fox News, CNN, MS NOW, and Bloomberg, along with other national news channels. Combined with Sports, the package is priced $11 less per month than the basic YouTube TV plan.

The entertainment-only plan is $28 cheaper per month than the basic plan, and includes major broadcasters as well as FX, Hallmark, Comedy Central, Bravo, Paramount, Food Network, and HGTV. Families with young children can add other channels such as Disney Channel, Nickelodeon, National Geographic, Cartoon Network, and PBS Kids for a little more.

The company also offers discounts for new subscribers, which can lower the price of some plans for the first few months or the first year. Subscribers will continue to have access to unlimited DVR on YouTube TV, support for up to six family members on one account, multiview, and more.

Other add-ons such as NFL Sunday Ticket + RedZone, HBO Max, and 4K Plus can also be purchased to customize the plans.

The company says that all the new plans will be launched in the next few weeks.

Customized packages are not a new idea in streaming – a la carte options were a key part of early streaming pioneer Sling TV’s offering, for example. This element of personalization is also one of the factors intended to make streaming a better alternative to traditional pay TV, where consumers often pay for channels they don’t want.

But as streamers add more content, networks, and, especially, sports programming, the cost of streaming has fallen back to compete with cable and linear television. Live TV streamers like YouTube TV may offer convenience​​​​​​​​​​ and some savings anyway more expensive cablebut it’s not exactly cheap anymore.

These new packages hit the market at a time when consumer confidence is high at least over 11 years, due to fears about the labor market and higher prices, making consumers more cautious about their spending.