bad bunny super bowl halftime show Officially behind us. Mercifully. It started with hype and outrage, then more outrage, and ended with a show that could most charitably be described as polarizing and confusing to those who weren’t already Bad Bunny fans. NFL Commissioner Roger Goodell pledges Bad Bunny will use the show to unite the world “in a really creative and fun way.” Turns out he was right. Most of the country, except for some Democrats like the governor of California. Gavin NewsomAlthough promoted as inclusive and respectful of America, the show was aimed at a niche audience.

The pre-show hype surrounding “Bad Bunny’s” invitation to perform at this year’s Super Bowl began when he asked viewers on “Saturday Night Live” to “learn Spanish.” He repeated the dig during his pre-Super Bowl press conference, but the sentiment ultimately became true.

Later, rumors spread online that “Bad Bunny” would wear a skirt during the halftime show to pay homage to Hispanic LGBTQ+ characters. Turns out it was a scam.

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You gotta hand it to Bad Bunny and his Marketing team. In the weeks leading up to the Super Bowl, they made sure to capture people’s attention, both positive and negative.

Bad Bunny performs at halftime of the NFL Super Bowl 60 football game between the New England Patriots and Seattle Seahawks at Levi’s Stadium on February 8, 2026 in Santa Clara, California. (AP Photo/Morrie Gash)

The Super Bowl halftime show was a condensed version of what he put on during the game. Puerto Rico Right of residence. Bad Bunny begins with a walk in a sugar cane field while Americans watch. As he opened with “Tití Me Preguntó (“Ask Me Auntie”), he passed several typical Puerto Rican scenes, such as a coconut water stand and a domino table. When he arrived at a house, the audience was treated to a mashup of several of his other hits before turning to a nod to ’90s and ’00s reggaeton and a blink-and-you’ll-miss-it depiction of two guys roughing it.

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If the show were in English, we’d hear a mostly positive message from Bad Bunny: “My name is Benito Martinez Ocasio. If I’m here at Super Bowl X today, it’s because I never stopped believing in myself. You should believe in yourself too. You are worth more than you think. Trust me.”

Bad Bunny performs at halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks on Sunday, February 8, 2026, in Santa Clara, California. (AP Photo/Matt Slocum)

Next we enter the highlight of the show: Lady Gaga On a stage modeled after the El Morro Fortress in Old San Juan, a salsa band performs a version of “Die Smiling” — a moment that, perhaps, most of the crowd at Levi’s Stadium will be singing along to.

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But wait, there’s more. Next up was Bad Bunny’s “Baile Inolvidable,” “Nueva Yol (New York)” and the symbolic handover of his Grammy Award.

Bad Bunny performs at halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks on Sunday, February 8, 2026, in Santa Clara, California. (AP Photo/Charlie Riddell)

So far, there’s nothing in the show that could be considered blatantly anti-American. That changed when Ricky Martin started singing “The Chorus.”what happened in hawaii (What Happened in Hawaii)”, translated as:

They want to take away my rivers and beaches They want to take away my neighbors and make grandma go away No, don’t let go of the flag, don’t forget le lo lai (song) I don’t want them to go through what happened in Hawaii with you

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“What Happened in Hawaii” was its admission into the Union as the 50th state. Bad Bunny, who sings under the auspices of a record label founded by a former Venezuelan intelligence officer, would prefer Puerto Rico to secede from the United States and become an independent country – an option chosen by only 12% of the island’s voters by 2024. Records show that Bad Bunny also supported pro-independence candidates for Puerto Rico governor who were sympathetic to Chavez and Castro.

Bad Bunny performs at halftime of the NFL Super Bowl 60 football game between the New England Patriots and Seattle Seahawks at Levi’s Stadium on February 8, 2026 in Santa Clara, California. (AP Photo/Julio Cortez)

The work of this Grammy Award-winning artist The halftime show ends at The big screen flashed a description of the blackout, a headline titled “Debí Tirar Más Fotos” and his Grammy quote “The only thing more powerful than hate is love.”

Bad Bunny walked out of the stadium with an entourage carrying flags. He shouted “God bless America!” which really meant “America, as Americanot the United States. A grand finale is blunt, confusing, and subtly but passively anti-American.

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Which begs the question: Why bring Bad Bunny on to the show in the first place? Could the NFL use him as a halftime performer on business grounds? Yes. “Bad Bunny” makes sense as the league expands into Latin America and other markets. they all share Mexico is their largest overseas marketFor example. This is a given.

Bad Bunny and Lady Gaga stand on the field during the Super Bowl LX halftime show between the New England Patriots and Seattle Seahawks at Levi’s Stadium on February 8, 2026 in Santa Clara, California. (AP Photo/Brene Anderson)

On the other hand, this is clearly a censorship failure. The halftime show was carefully designed to spread two equally toxic ideas to American audiences: first, the idea of ​​Puerto Rico as an independent nation in the United States. 2. Ideas Latino identity as a people A permanent immigration status within a country that is independent of the mainstream United States.

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Rather than bringing the world together “in a really creative and fun way,” Bad Bunny presents a highly divisive show that puts identity politics front and center. The final product fell far short of Goodell’s hype, leaving a sour taste for millions of viewers.

NFL Commissioner Roger Goodell speaks during an NFL press conference ahead of the Super Bowl 60 game between the Seattle Seahawks and the New England Patriots on Monday, February 2, 2026 in San Jose, California. (AP Photo/Matt York)

If the league insists on abandoning its core audience in pursuit of global expansion, one shudders to think what will come to mind next year.