A march in support of California’s billionaires never drew a large crowd on Saturday – counted the San Francisco Chronicle nearly three dozen attendees, along with another dozen counter-protesters.

To be fair, organizer Derik Kauffman has attendance was predicted to be only “a few dozen” at first. But the inappropriate idea of ​​the “March for Billionaires” has sparked an outsized response on social media. and according to Mission Localjournalists almost outnumbered demonstrators at the event itself, where marchers carried signs with messages like “We ❤️ You Jeffrey Bezos” and “It’s hard to write a nuanced argument on a sign.”

The apparent reason for the demonstration was to protest the Billionaire Tax Act, a proposed state ballot measure that would require Californians worth more than $1 billion to pay a one-time, 5% tax on their total wealth. If the measure does pass, Governor Gavin Newsom said he will veto it.

Kauffman, who founded AI startup RunRL and is not a billionaire himself, told reporters, “California, I believe, is the only state that provides health insurance to people who enter the country illegally. (Fourteen states offers health care to undocumented immigrants.)