The Super Bowl a good time. You eat too much, you probably drink too much, and this year the halftime show features one of the greatest performers in the world. But three hours of entertainment is not a good reason to buy a new TV. the Winter Olympicson the other hand, it can. We’re talking two extra weeks of big events (literally) like Big Air Snowboarding, and if you take a Peacock subscription (or have a good VPN), you can catch almost all of it in 4K. For such an occasion, the 77-inch Samsung S90F QD-OLED for $2,000 would be a perfect match.

Samsung

S90F QD-OLED (77-inch)

The S90F is a great display and one of the best TVs of the year. While it doesn’t offer the same sizzling punch as Samsung’s flagship S95Fits average brightness will increase the previous S90D provides more than enough shine and sparkle for anything you slide into, including the rugged snowy peaks of the Milan Olympics. It’s been hovering around this price for a while, but it likely won’t see a bigger discount until the end of the year.

I’ve been watching the initial events of the 2026 S90F games, and it’s already been an exciting ride. Training for the Men’s Downhill run, which included high-speed drone cameras following competitors for a POV view of the slopes at an insane 100-plus kilometers per hour, had my pulse pounding from the jump.

Vibrant colors, rich blacks, and sparkling white snow all look amazing, while the TV’s 120 Hz refresh rate ensures the fastest images look as smooth as silk. (A quick note for the prying eyes: (the larger 85-inch model doesn’t use the same quantum dot display for enhanced colors as the 77-inch model or the 65-inch version I tested, so it gets a little worse.)

The S90F is more than just a great sports TV, of course. Its excellent contrast and processing provides serious cinematic chops, from your favorite streaming services to 4K HDR Blu-ray. I was impressed by the strong reduction of glare on the screen, which is not as strong as Samsung’s matte-screen models, but provides more true black levels for my money, which leads to deep contrast in any room.

It’s also a great TV for group viewing: I love its off-axis performance when standing at a unique angle from the screen, which is one of the best I’ve tested. Especially useful for large TVs, allowing the entire crew on the screen without any noticeable loss of color or brightness from any position. Little touches like the solar-powered remote and Samsung’s improved Tizen interface make the TV intuitive to use as your daily driver.

If you’re an Olympic nut like me, and you’ve been waiting to pull the trigger on a new screen, now’s your chance. The S90F is a killer display, especially with such a sweet deal.