For a while, OpenAI was considered to have the best frontier AI model in the business. Now that it seems to have been surpassed in some key categories by competitors such as Google and Anthropic, it has settled on just launching a product called Frontier. On Thursday, the company Office has partnered is a new business platform that will seek to attract business customers by offering a dedicated space to build, deploy, and manage AI agents.

According to OpenAI, Frontier is intended to be a platform that connects different parts of the business platform, working across the entire corporate ecosystem to complete assigned tasks autonomously without increasing their operations. That is, if a company is already running Customer Relationship Management tools in Salesforce, Frontier allows businesses to configure their agents to work with that rather than requiring OpenAI to build its own CRM offering.

“Frontier gives agents the same skills people need to succeed at work: shared context, onboarding, hands-on learning with feedback, and clear permissions and boundaries. That’s how teams move beyond isolated use cases to AI partners working across the enterprise,” the company said. It also claims a long list of Frontier early adopters, including HP, Intuit, Oracle, State Farm, and Uber.

OpenAI positioned the launch of Frontier as an attempt to close the “opportunity gap” between the large amount of data available within a company’s existing stack and the ability to use AI to do something with all that information. But more than that, it’s an attempt to close the “opportunity gap” between OpenAI and revenue generation. Currently, the company is reportedly boasting more than 900 million monthly active usersbut only 5% of those reportedly paying for the service.

The only area where the company has shown meaningful potential for revenue is its enterprise customers, who account for about 40% of OpenAI’s revenue. OpenAI CFO Sarah Friar said during a presentation in Davos that they hope to push to 50% by the end of this year. The company also has a lot of room to grow there, as it only holds 27% of the total market, according to a a recent report from Menlo Ventures. Unfortunately for them, that is because they are being squeezed by competitors. Over the past two years, Anthropic has skyrocketed into the top AI business offering thanks to its powerful coding model, and last year, Google nearly doubled its market share with the release of Gemini 3.

Frontier is OpenAI’s attempt to get back into the driver’s seat. If it doesn’t work, the company will be closer to oblivion than anything else.