The San Francisco Bay Area is bustling NFL starsfans and celebrities arrive the week of the Super Bowl.

While the days leading up to kickoff are filled with press conferences, parties and events, one NFL-sanctioned tradition stands out: the 38th annual Athletes in Action. “Super Bowl Breakfast.”

Three-time Super Bowl champion and 49ers great Brent Jones will serve as this year’s emcee. The San Jose, California native has deep ties to the local business community.

The five-time Pro Bowler shared details with Fox News Digital about what attendees, whether they attend virtually or in person, can expect during Saturday’s event.

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San Francisco 49ers tight end Brent Jones on the line of scrimmage during the Colts game at the RCA Dome on October 15, 1995 in Indianapolis, Indiana. (Gojkovich/Getty Images/Getty Images)

“We’re very excited about the breakfast. It’s one of the few NFL-sanctioned events,” Jones said. “There’s going to be some great people there. We’re going to have Andrew Luck from Stanford University, Condoleezza Rice is going to make an appearance. We’ve got local superheroes and great players from the National Football League, and of course, Christian McCaffrey. It’s going to be quite a day, and it’s going to get people excited for the game.”

Niners running back Christian McCaffrey will receive the Bart Starr Athletes in Action Award at the breakfast. Each year’s recipient is recognized for exemplifying “exceptional character and leadership at home, on the field and in the community,” according to Athletes in Action.

Christian McCaffrey takes a selfie with Jefferson High School football players in Daly City as NFC Pro Bowl players practice at Moscone Center South in San Francisco on Feb. 2, 2026. (Jessica Christian/San Francisco Chronicle via Getty Images/Getty Images)

McCaffrey was named the NFL Offensive Player of the Year in 2023 and received All-Pro honors for the fourth time in his career in 2025.

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A Bart Starr Award winner in 1998, Jones looked back upon receiving the coveted honor.

“It was so special to be voted in by the players across the league,” Jones said. “I had no idea it was coming. (I) got a call from Bart Starr himself and I thought it was one of my friends playing a prank on me. And he said, ‘No, that’s really Bart Starr.’ It was very special to meet him, to have this award and to be able to stand up in front of people and share my story was very special.”

Tickets for this year’s breakfast are sold out, but fans are welcome to sign up access to live streaming.

“I can’t think of a more exciting pre-game day event for people to be a part of. I’m really excited that we’re broadcasting the event live this year,” Jones added.

A 49ers Hall of Famer and four-time Pro Bowl selection, Jones certainly knows what it takes to succeed at tight end. Several tight ends put together productive seasons in 2025, with five players at the position amassing at least 800 receiving yards during the regular season.

Niners tight end Brent Jones points the ball after a touchdown during the NFC championship game against the Los Angeles Rams at Candlestick Park on January 14, 1990 in San Francisco. (USA Today Sports / IMAGN)

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The New England Patriots will face the Seattle Seahawks Super Bowl LX. The game will mark a rematch of Super Bowl XLIX and the infamous late game interception that Russell Wilson threw at the goal line.

Jones believes the Seahawks could end up winning the franchise’s second Super Bowl title.

“Seattle … has the best defense in the league. I think Sam Darnold has been a big story. I’ve watched him week in and week out in the NFC West and my outlook is that the Seahawks will be the champion this year. But the Patriots might have something to say about that.”

Super Bowl LX will begin on February 8 in Santa Clara, California.