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A recent study by the American Gaming Association (AGA) projects that an estimated $1.76 billion will be wagered on Super Bowl LX.
The regulator based its forecast on the strong rise in the prediction markets and the continued growth and strength of the legal, state- and tribal-regulated markets.
The AGA predicts that $1.76 billion will be wagered on Super Bowl LX
The AGA PUBLISHED the study, with President and CEO Bill Miller vocal about the regulator’s view of the traditional sports betting market and prediction market.
“This research reinforces why state-and-tribal-regulated sportsbooks are critical, offering strong oversight and consumer protections that prediction markets simply cannot match,” Miller said.
The strong line from Miller shows that prediction markets remain in a gray area in the AGA, which can be linked to ongoing legal disputes between prediction market operators and the traditional licensed and tribal gaming sector.
Americans are expected to bet a record $1.76B legally on Super Bowl LX, a testament to the strength of the state- and tribal-regulated sports betting market.
Read the release
https://t.co/uoTyKTYMf5 pic.twitter.com/hP5SHeuOfd
– American Gaming Association (@AmericanGaming) January 30, 2026
We reported that PolymarketKalshi, and Crypto are under intense legal scrutiny in Nevada, which could become a precedent for federal oversight of state regulation.
The study doubled down on that view, saying that the AGA’s work “shows that prediction markets confuse consumers by promoting sports betting as an investment rather than entertainment, which highlights concerns about how these products are marketed and their lack of responsible gaming tools.”
The AGA publishes observations on the prediction market
Looking closely at the study, there is a clear difference in the AGA’s view of the prediction markets.
“78% of sports event contract bettors believe that state regulators can help resolve disputes on their platform, even though prediction markets operate outside of state sports betting regulatory frameworks.
28% of sports event contract bettors describe their activity as an investment, according to the AGA, compared to 9% of sportsbook users.
Despite the advertising style of investment that reaches 31% of bettors in the sports event contract (compared to 7% of sportsbook users) and 25% of the funding activity that comes from investment budgets (compared to 9% of sportsbook users), 58% of traditional licensed sports bettors are still considered. sports event contract more like gambling than investing.
“There is no event that unites fans like the Super Bowl, and this record number shows how much Americans enjoy sports betting as part of the experience,” said Miller, but he wanted to promote traditional markets, saying, “By choosing a legal, regulated sportsbook, fans have fun while supporting a safe and responsible market.
Featured image: Official AGA.
The post The AGA projects that an estimated $1.76 billion will be wagered on Super Bowl LX first appeared in ReadWrite.
