Firefox will start giving those who don’t want AI in their browser. On Monday, Mozilla Office has partnered that Firefox will soon allow users to block all current and future generative AI features. Users also have the option to block some AI features in Firefox, while keeping others.

Starting with Firefox 148, which launched on February 24, users will find a new AI controls section within the desktop browser settings.

People who don’t want to access any AI features from Firefox can turn on the “Block AI enhancements” toggle. With this setting turned on, they won’t see pop-ups or reminders to use existing or upcoming AI features.

The new AI controls will also allow users to manage AI features individually. These features include “Translations,” which allows you to browse the web in your preferred language, Alt text in PDFs, AI-enhanced tab grouping, link preview, and Firefox’s AI chatbot in the sidebar, which allows you to use the chatbot of your choice while you browse, including services such as Anthropic Claude, ChatGPT, Microsoft Copilot, Google Gemini, and Le Chat Mistral.

“AI is changing the web, and people want things very different from it,” the company wrote in a blog post. “We heard from many who wanted nothing to do with AI. We also heard from others who wanted AI tools that were truly useful. Listening to our community, along with our continued commitment to offering choice, led us to create AI controls.”

The notification comes as Mozilla appointed Anthony Enzor-DeMeo as its CEO last December. Enzor-DeMeo said at the time that Mozilla would invest in AI and add AI features to Firefox, but that the company would make these features optional.

“AI should always be an option – something people can easily turn off. People need to know why a feature works the way it does and what value they can get from it,” he wrote in a blog post.

Enzor-DeMeo’s comments come as Mozilla scrambles to adapt to a rapidly changing browser market. Although browsers like Firefox and Google Chrome have dominated the browser space for more than a decade, they are facing new competition from companies like Perplexity, Arc, OpenAI, and Opera.

While Mozilla plans to invest in new AI features, it is also focused on transparency. CNBC reported last week Mozilla President Mark Surman said he was building “a kind of rebel alliance” made up of tech startups, developers, and public-interest technologists committed to making AI more reliable and checking the power of players like OpenAI and Anthropic.

Mozilla will deploy nearly $1.4 billion worth of reserves to support tech businesses and nonprofits, including its own, CNBC reports. The company seeks investments that promote AI transparency and push back against companies growing at historic speeds with limited oversight.