Move Over, Puppy Bowl: Super Bowl Ad That Saves a Dog in the Ring Brings Tears and Tech


It’s been a few months since security brand Ring launched the Search Party function to find lost dogs. The company says it already helps pet owners find more than one lost dog every day.

Now, Ring the greater the pace of the projectshows a cute Super Bowl area and enables anyone to benefit from the Search Party, even if they don’t have a Ring security cam.

Search Party is a particularly innovative use of advanced home AIadopted by Ring last year to help identify objects, summarize captured video and save time. The Amazon-owned Ring then developed a pet-friendly use at Search Party, unlike anything I’ve seen before, allows Ring subscribers to post pictures of lost pets on the Ring Neighbors platform.

If you choose, the captured external video will be sent to Ring for review. If the The cameras detected a pet which the AI ​​interprets as a missing dog reported on the platform, you will receive a notification, with the ability to share the information and location of the concerned pet owner.

A front yard scene with a dog identified by a Ring camera.

Search Party uses AI to find lost dogs, something no other security brand does.

RING

The AI ​​gamble has proven successful — so successful that Ring is ramping up the Search Party in a major way, just in time for the Super Bowl. Now, Search Party is available to anyone who signs up for the Ring Neighborhood app, but you don’t need a Ring Cam or a video doorbell. The only limitation is that the analysis service is currently only available to US residents.

Ring also announced a $1 million project to provide animal shelters across the country with Ring cameraswhich will likely make the Search Party more effective if a four-legged friend has already been taken to a shelter.

if the Super Bowl ad That’s not enough to tug at your heartstrings, Ring’s announcement also includes several stories from pet owners who used Search Party to find their furry family, including a cute dog who was found in just 15 minutes.

The 4K ring doorbell on a wooden slat.

The latest ring doorbells have a large resolution bump and new smart features.

RING

On a final note, there is a lot of talk and conflicting information around Ring cameras and Flock monitoring. Flock has been known to share license plate and drone footage with local police departments and other law enforcement, making people wary about letting the company near their home security cameras.

However, while Ring has an upcoming partnership with Flock, the collaboration has not yet begun. Once that happens, you’ll need to manually grant permission to share videos for each new event.

If you’re interested in cameras that can find lost local pets or help protect your packages, check out my guide to the best cheap video doorbells and THE best cheap security camera to see what is available on a budget.





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