Grubhub is making a bold move in an effort to close the gap with competitors DoorDash and Uber Eats.

On Monday, the company unveiled two of them Super Bowl 2026 commercial and a significant one policy change: Starting soon, all shipping and service fees will be waived on restaurant orders over $50. This initiative will provide significant cost savings for customers and may increase Grubhub’s appeal in a fiercely competitive market.

The new Super Bowl ad stars actor George Clooney at a lavish dinner party. While the host dramatically asked, “Who will eat the payment?” Clooney responded, “Grubhub will eat the fee.”

Grubhub says it’s a permanent offer aimed at putting more money back in customers’ pockets amid challenging economic times. The company noted that delivery and service fees on orders over $50 typically average about $13 per transaction on food delivery apps.

Grubhub’s move to permanently eliminate fees on all orders over $50 stands as a unique offering in the food delivery space. Neither DoorDash nor Uber Eats offers a permanent delivery and service fee waiver on bulk orders. Their promotions are usually limited-time offers or tied to paid subscription services (such as DashPass or Uber One), which are often only available at select restaurants or subject to other restrictions.

Additionally, this new offering comes as Grubhub faces challenges in user growth and lags behind its competitors. The shipping company, which used to be Obtained by Marc Lore Amazing Group in 2024, seeing monthly active users decline by 20% year-over-year in 2025, to 8 million, according to marketing intelligence firm Sensor Tower. DoorDash boasts nearly 50 million monthly active users.

In addition to the new payment policy, Grubhub recently acquired Claimis a startup that provides cash-back rewards to local restaurants, which customers can redeem for dine-in or pickup orders. With Claim, Grubhub aims to help more restaurants engage customers through personalized rewards programs.