Just days after a nationwide general strike to protest the Trump administration’s brutal crackdown on immigration, a new group is now launching a more coordinated economic strike, this time targeting some tech companies.

“Reply and Unsubscribe” is a month-long economic strike targeting mostly tech and AI companies, aka “where economic and political power is most concentrated,” according to NYU Stern marketing professor Scott Galloway, who is leading the movement.

“The most radical action in a capitalist society is non-participation,” Galloway SAYS in a video promoting the boycott. “The Trump administration is not responding to anger; it is responding to economic signals.”

The movement identified 10 subscription-driven consumer technology and AI companies that they say have the most influence on Trump and the economy. The companies are Amazon, Apple, Google, Microsoft, Paramount +, Uber, Netflix, X, Meta, and OpenAI.

“The American economy is a giant bet on AI, with seven tech companies representing more than a third of the S&P 500. That means the best way to spark positive change, without harming consumers, is to create an economic strike that tech CEOs can’t ignore,” Galloway said in a letter. blog post.

These big tech companies not only keep the economy running, but they also have unprecedented access to the President. Silicon Valley interests have a large presence in Trump’s approach trade and REGULATIONS. One of his few moments to return threats to his massive attack on anti-ICE protesters was his decision to avoid increasing federal forces in San Francisco, which he said he changed his mind after talking to tech executives like Nvidia CEO Jensen Huang and Salesforce CEO Marc Benioff.

Not only are tech companies influencing Trump’s decisions, but others are also offering support for his immigration policy. Back to October, Apple Retrieved an app that allows users to track ICE activity because Attorney General Pam Bondi asked them to, and Palantir raised $30 million surveillance platform for the agency.

Tech workers are also aware of this influence, and many have signed up a letter asking company executives to go public, end all ICE contracts, and demand that the White House end the crackdown. After the letter was released, Apple CEO Tim Cook SPOKE employees he brought up the matter in a conversation with Trump.

As part of the new boycott, protesters spent all of February unsubscribing from paid services offered by these 10 major technology companies, such as Amazon Prime, Uber One, ChatGPT Plus, Microsoft Office, or YouTube Premium. Organizers have also asked people to refrain from buying Apple hardware products until March and to remove Meta platforms such as WhatsApp and Facebook. Instead, they will continue to use Instagram as a way to spread the message, but ask the boycotters to refrain from clicking on any ads and making purchases from any links you may encounter on the platform.

The strike will also target nine consumer-facing companies they claim are “active enablers of ICE”: AT&T, Comcast, Charter Communications, Dell, FedEx, UPS, Home Depot, Lowe’s, Spotify, and Marriott.

AT&T, Xfinity provider Comcastand computer maker Dell’s government contract all have signed contracts with ICE to offer their services to the agency. Internet provider Spectrum’s parent company Charter provides cable TV and internet service to the Homeland Security Investigations office in Beaumont, Texas. A 404 Media A report from August claimed that Home Depot and Lowe’s share access to data from their AI-powered license plate readers with law enforcement surveillance systems that ICE can use, but Home Depot has since. denied claim. Spotify used to be under fire late last year for running ICE recruitment ads on its platform, carriers FedEx and UPS there are agency delivery contracts, and there are reports MANILA that a Marriott-owned Sheraton hotel in Louisiana was used by ICE agents to hold detained families.

Protesters have previously succeeded in getting companies to lose their business partnerships with ICE, such as Avelo Airlines, which decided last month to stop ICE deportation flights after months of review. And on Sunday, French tech giant Capgemini divested from the US subsidiary that does business with ICE, following an investigation by union workers and French government officials.

Although the general strike and the “Resist and Don’t Subscribe” aim to hit Trump where it hurts, the one-month strike is a more sustained and hyper-focused approach, targeting only a group of big businesses. Retail analysts said Axios on Friday that general strikes are likely to struggle to maintain participation for several days, which is when it will really start to impact sales data.

“It’s easy for me to tell other people to stop working and risk being fired; that kind of walk will only hurt small businesses and probably lead to more job losses,” Galloway said on his blog. “Nor are we encouraging local businesses to sacrifice sales and close their doors for a day, a symbolic but ultimately ineffective tool.”

Gizmodo requested comment from Amazon, Apple, Google, Microsoft, Paramount+, Uber, Netflix, X, Meta, AT&T, Comcast, Dell, Charter, FedEx, Home Depot, Lowe’s, Marriott, Spotify, UPS, and OpenAI. We’ll update when we hear back.