South Korean boy group ENHYPEN has helped drive a huge increase in blood donations across South Korea. With the release of their album Sin: disappearthe organization launched a special campaign to promote blood donation and social sharing in partnership with the Korean Red Cross Society.

This event was adopted on January 14, 2026 En Hai Peng’s The Weverse event runs from January 16th to January 26th. According to news outlet Chosun Ilbo, a total of 3,419 blood donors participated in person during the 10-day event, with the Seoul center recording the highest number of blood donations on the first day.

An online photo card giveaway further attracted 4,311 participants. During the campaign, the number of first-time donations increased significantly, nearly 19 times more than before the campaign.

The number of participants increased from 54 before the event from January 2 to 11 to 1,031 during the event. Most donors are teenagers and individuals in their 20s, accounting for about 70 percent of donors at the center and 80 percent on mobile buses, the report said.

As the news spread across social media platforms, fans responded enthusiastically on X, celebrating the band’s influence beyond music. One fan expressed their pride by commenting,

“ENHYPEN has truly turned impact into impact, and that’s a force that matters. From the stage to saving lives, it’s a legacy that’s bigger than the music…”

Fans praised the event and noted that it was a perfect fit En Hai Peng’s Vampire concept. Many emphasize the irony that these “vampires” do not suck blood, but rather help save lives. They also praised the group for turning its influence into positive social impact.

Fans praised repeatedly Enhanced Using their influence to mobilize fans for good causes, they expressed their pride in supporting the group and called the campaign a brilliant idea.

ENHYPEN launches blood donation campaign, new album sales exceed 2 million in first week

Through a notice on January 14, fans are invited to donate blood at designated centers in Seoul such as Sinchon, Gangnam Station, and Seongsu Center, as well as mobile blood donation buses. These mobile donation buses run in conjunction with the group’s musical performances, presentations and visits to HYBE’s Yongsan headquarters.

The event is uniquely designed around ENHYPEN’s “Vampire” Concept. The main blood donation center and the mobile blood donation bus were decorated according to the theme of the event. Donors of whole blood and platelets received “Blood Bite” chocolates and an unissued photo card set for all members.

The collaboration was formalized through a memorandum of understanding (MOU) signed between the Korean Red Cross Society and BELIFT LAB, an agency of ENHYPEN, to advance social contribution and sharing initiatives.

The campaign was deemed successful in encouraging younger generations to participate in blood donation, while expanding the overall donor base. Kwon Soyoung, Director of the Blood Management Headquarters of the Korean Red Cross Society, highlighted the impact of the initiative, stating:

“Although blood reserves are still at critical levels due to the overlap of winter cold and school holidays, the active participation of ENHYPEN fans ‘ENGENE’ has greatly helped the blood supply.”

She emphasized the importance of connecting blood donations to fan culture.

“This campaign is meaningful because it changes the perception of blood donation from a difficult or rigid behavior to a part of the fan culture shared with artists. We will work to ensure that first-time blood donors who join through this campaign become regular blood donors,” she added.

at the same time, septet Returned with the seventh mini album on January 16, 2026. Sin: disappearmarking their first release of the year. The album quickly achieved strong sales in Korea and internationally.

According to the Hanteo chart, Sin: disappear 2,075,056 albums were sold between January 16 and January 22, making it the first album in 2026 to surpass 2 million units in its first week. On its first day of release alone, the album sold more than 1.6 million copies, the highest first-day sales of any album released so far this year.

With this milestone, ENHYPEN adds millions more record sales. Sin: disappear It’s the band’s fourth album to cross the 2 million-unit sales mark in its first week, and the third to achieve the feat in a single week. Romance: Unknown and Desire: Release. The album’s strong performance also made the band one of the best-selling K-pop groups in 2026.