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The payment platform Paysafe suggests the 2026 FIFA World Cup will be a key moment for North America, as it says that 60% of consumers plan to place bets online or through an app, with 19% planning to bet for the first time.
This year will see the significant sports activities returns to US soil for the first time since 1994, with Canada and Mexico co-hosting. However, since its last entry in the United States, the World Cup is now being hosted at a time when sports betting is legal in many states.
ACCORDING in the report64% of bettors will place bets on the day of the match or during the match and 37% plan to bet more than usual. In the US, this figure reaches 51%.
The survey included 3,850 respondents, all of legal gambling age, who have an interest in following upcoming soccer events, based across the UK, US, Canada, Brazil, Mexico, Ecuador, Peru, Germany, Spain, Italy, France, and Bulgaria.
While the activity is personal, research suggests there is a ripple effect as 58% plan to play soccer-themed video games during the tournament. At the same time, 56% of participants expect to spend more on downloadable content, especially in the United States and United Kingdom.
49% of consumers who do not follow the soccer plan to bet on the World Cup, the research says
The frequency of betting is also expected to increase during the tournament: “Of those who plan to bet, 92% expect to bet even more than usual or almost the same as their usual activity. Within this group, 37% plan to bet more than normal, with the United States leading at 51%. These figures show the extraordinary excitement of World Cup and how hosting influences betting activity. “
It is believed that social factors also influence the amount of bet, with 60% of respondents saying that they would join a group bet if a pool or pot bet was organized by a friend or colleague.
The game schedule will see games taking place in Vancouver, Seattle, San Francisco Bay Area, Los Angeles, Guadalajara, Mexico City, Monterrey, Houston, Dallas, Kansas City, Atlanta, Miami, Toronto, Boston, Philadelphia, and the final will be in New York New Jersey.
Featured Image: AI Generated by Ideogram
The post The study focused on the World Cup 2026 shows that 19% of people plan to bet for the first time first appeared in ReadWrite.
