New ‘Masters of the Universe’ Toys Get You in the Movie



Last week, we got our first look at Amazon MGM’s Masters of the Universe movie. This week, we got a look at a line of action figures that Mattel hopes you’ll buy after you leave the theater.

Unveiled at the Nuremberg Toy Festival, this first wave of tie-in merchandise includes our main heroes He-Man, Teela, Battle Cat, and Man-at-Arms, and villains Skeletor, Evil-Lyn, Trap Jaw, and Tri-Klops. Each figure, modeled after their live-action actor, features the character’s signature weapon and is made with collectors in mind, hence the premium packaging.

To help sell these numbers as “absolutely true,” a lot Masters Stars take selfies with their toys. Of the villains, only Alison Brie took photos with her Evil-Lyn figure—now you’re out of luck if you want to see Jared Leto holding his Skeletor—but Kojo Attah and Sam C. Wilson, the respective actors of Tri-Klops and Trap Jaw, shared their thoughts on their figures. “Mom, I’m a toy!” WRITES Attah. “Really crazy.”

“I was made a toy, it seems,” he added Wilson. “Special thanks to Mattel for the extra keto and green complexion. Color me honored to be your #trapjaw.”

Price wise, the Masters of the Universe The toys won’t cost you much: the “He-Man and Battle Cat” figures top out at $40, while the others will only cost you $25 each. These figures will go on sale on April 25, and the film will hit theaters on June 5.

Want more io9 news? Check when to expect the latest wonders, Star Warsand Star Trek releases, what’s next for DC Universe in film and TVand everything you need to know about the future of Doctor Who.





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