If you grew up in 1980s or 1990syou will know the exact tone to read the next sentence. “Ch-ch-ch-chia!” Yes, Chia Pet, belongs to everyone favorite horror gag gift that should be grow small plants around an animal that would give it fur, was the rage 30-plus years ago. And now, in 2026, a company called Rakia Media has acquired the media rights to Chia Pet with the intention of making animated movies or TV shows about it. Actually. It’s not April 1st.

“Chia Pets have been featured on our shelves since childhood, and we are happy to help grow the brand to new heights,” said producer-writer Adam Jay Epstein, who is one of the people who acquired the rights. “We can’t wait for audiences to see the world of Chia in theaters and screens around the world.”

Epstein, along with producers Ari Daniel Pinchot and Jonathan Rubenstein, acquired the rights to Chia Pet for Rakia Media and the film-TV production banner, Crystal City Entertainment. The rights are owned by a company called To the Peoplewhich owns tons of different consumer brands like Neca, Kidrobot, Party City, and even Graceland.

“For more than 40 years, the Chia Pet has remained one of the most recognizable brand icons in pop culture history,” Joel Weinshanker, CEO of Ad Populum, said in a press release. “I’m excited to work with a team that understands its legacy and its potential for the future.”

That last quote is the piece of the puzzle that’s missing, though. These producers want to take Chia Pet and turn it into an animated TV show or movie. It’s okay. But what the hell is going to happen? Sure, Chia Pets come in all shapes, sizes, and even lots brand name licensed characters (like Wednesday, Shrek, The Simpsons, Scream; in fact, there are so many idiots, and you can see them all on Chia’s official site). But are we talking Ready Player One explosion of name-brand characters growing green grass? Is there a Chia world? Anyone who hasn’t released before 2000 give a crap?

We don’t have answers to any questions. And, honestly, many probably said the same thing when it was announced that Warner Bros. Barbie movie, and that works well. In fact, anything is possible. But Hollywood dug so deep into the IP gutter that it pulled Chia Pet really felt like a new kind of bottom. But, hey, prove us wrong, Chia Pet. Growth is a good thing.

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