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The sports betting company Participate provides insight into the world’s most popular betting events, with Grand National take the crown again.
The company owns brands that operate around the world, including Ladbrokes (UK and Australia), Coral (UK), BetMGM (North America), Eurobet (Italy), SuperSport (Croatia), STS (Poland), Sportingbet (South America), TAB (New Zealand), BetCity (Netherlands), and many others.
the analysis Containing a global mix of sports and culture, but it is the UK-based Grand National that remains the undisputed leader, which is a famous horse race held every year at Aintree in the north of England. The first run took place in 1839 and it has touted itself as a high-profile event.
The next most popular betting event of the year, according to Entain, is the Super Bowl. The company describes it as a “global betting phenomenon.” They also said the data highlights how stand-alone televised games are the main drivers of betting activity, even with the playoffs in prime-time slots like Monday and Thursday Night Football.
The Grand National makes the number one spot for the most popular betting event, Entain said
Speaking of the NFL, two games in the opening weeks of the 2025 season made Entain’s top 20 list, with the first being the season opener and the second being Detroit Lions vs Baltimore Ravens.
Global football is also featured in the list, with the company saying: “Finals dominate, including the Champions League Final (5th), Club World Cup Final (7th), Nations League Final (9th), and South America’s Copa Libertadores Final (19th).
“The Europa League Final (15th) also featured more prominently , featuring the two struggling giants of the Premier League. The semi-finals and quarter finals of the Champions League appear throughout the top 50, showing the tournament’s global appeal.”
Domestic football is also there, with Manchester United v Liverpool being the most popular domestic fixture in the world. The US Masters is the third leading betting event, with golf in general being another popular category.
Greg Ferris, Managing Director, Sports in Entainsays: “From Cheltenham to the Super Bowl, and from the Champions League to the Libertadores Final, this list shows how our customers’ interests span continents and sports.
“The Grand National and the Super Bowl are cultural events beyond sports and annual traditions for entertainment customers. Beyond these top two events, the diversity of the top 50 in different sports reflects our global reach and the diverse passions of millions of fans around the world.”
Featured Image: Credit to Paul on Wikimedia Commons
The post The figures show that the Grand National is the biggest betting event of the year once again first appeared in ReadWrite.
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