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Three-time Hart Memorial Trophy winner Connor McDavid today stars in a BetMGM ad promoting the brand’s in-app responsible gambling tools and resources.
The Canadian ice hockey center appears alongside former NHL player and actor Terry Ryan, whose commercial is aptly named ‘Mullet Over’ after the popular hockey-themed hairstyle, but it has a serious message at its heart.
Always mullet responsible gaming tools at BetMGM
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— BetMGM
The company aims to share its tools with those who need them, including time setting and spending limit features. The ad is now airing in the US and Canada, as well as on digital platforms.
“Filming the ‘Mullet Over’ commercial with Terry was a fun opportunity to combine hockey humor with a meaningful message,” McDavid said. “It’s important to stay in control, and BetMGM’s tools and resources help customers do just that.”
Connor McDavid starred in a previous BetMGM ad that saw the rise of responsible gambling tool use
BetMGM also provides education to players through GameSense program which is integrated into its mobile and desktop platforms, as well as MGM Resorts properties across the country. It provides practical tips and promotes transparent and proactive engagement in responsible gaming.
Richard Taylor, Director of Responsible Gambling at BetMGM, SAYS“Our new campaign with Connor and Terry builds on our approach to delivering a fun and memorable responsible gambling message. We are committed to finding new and creative ways to reach customers and encourage them to ‘think about it’ before they bet.”
This is not the first time that McDavid has been featured in a BetMGM responsible gambling advertisingas he appeared in ‘Carried Away’ in 2024. According to a press release, this commercial drives a remarkable increase in the use of responsible gambling tools.
Following the campaign, BetMGM reported a 38% year-over-year increase in players in Ontario using deposit limits that set the amount a player can deposit within a set timeframe. The company also reported a 55% increase in players in Ontario using stake limits that restrict the amount that can be wagered on a bet.
Featured Image: By BetMGM press
The post Connor McDavid returns to BetMGM commercial, focusing on responsible gambling first appeared in ReadWrite.
